# Cost calculator

Enter your contacts and monthly emails. The calculator picks the Plainsend plan that fits and puts it next to the
public list prices of HubSpot Marketing Hub Professional and Salesforce Marketing Cloud Engagement.

*The interactive calculator runs on https://plainsend.app/calculator. The prices and formulas it uses are listed below, so you (or your agent) can do the same sums.*

**List prices are where negotiations start, not where they end.** Your invoice is the real number: put it in "What
you pay today". Licence is also only part of the cost. Teams on Marketing Cloud usually pay for specialists (SQL,
AMPscript) and agencies too, so add those if you know them. Running Plainsend takes time too; we don't pretend it is
zero, and we don't estimate it here.

## Assumptions

All prices in US dollars, per year, before tax. Each comes from a public source, read on the date shown.

### Plainsend

| Plan | Price | Fits up to |
|---|---|---|
| Solo | $12 a year | 1,000 contacts, 5,000 emails a month |
| Starter | $29 a month ($348 a year) | 5,000 contacts, 50,000 emails a month |
| Growth | $149 a month ($1,788 a year) | 25,000 contacts, 250,000 emails a month |
| Scale | $1 per 1,000 contacts a month + $0.50 per 1,000 emails, $500 a month minimum | No limit |
| Enterprise | From $3,000 a month | Own SES or own AWS (coming), SSO (coming), SLA |

The calculator picks the smallest plan whose contacts **and** emails both fit; above Growth it uses Scale. Source:
our [pricing page](https://plainsend.app/pricing.md).

### HubSpot Marketing Hub Professional

- About **$890 a month** with 3 seats and 2,000 marketing contacts, plus a one-time onboarding fee of about
  **$3,000**. Above 2,000 contacts HubSpot charges more in contact tiers; we don't have a public figure for every
  tier, so the calculator shows "more than" the 2,000-contact price.
- HubSpot's list price has moved between $800 and $890 in 2026 (third-party price tracking,
  [pricingsaas.com](https://pricingsaas.com/companies/hubspot.marketing.starter/diffs/2026W31)). Check
  [hubspot.com/pricing](https://www.hubspot.com/pricing/marketing) for today's price.
- HubSpot does not allow downgrades during a term ([HubSpot Customer Terms](https://legal.hubspot.com/terms-of-service),
  updated 2026-09-16).

### Salesforce Marketing Cloud Engagement

List prices per org per month, billed yearly
([salesforce.com, Engagement pricing](https://www.salesforce.com/marketing/engagement/pricing/), read 2026-10-12):

| Edition | Per month | Includes |
|---|---|---|
| Pro+ | $2,000 | 2.5M emails, 15,000 contacts, Marketing Cloud Growth |
| Corporate+ | $5,500 | 10M emails, 1M mobile messages, 45,000 contacts, Marketing Cloud Advanced |
| Enterprise+ | $30,000 | 150M emails, 10M mobile messages, 500,000 contacts, Marketing Cloud Advanced |

- The calculator picks the smallest edition whose contacts fit. Check the email allowance against your contract.
- Add-ons cost extra: Intelligence+ from $11,000 a month and Personalization+ from $15,000 per org a month
  ([Salesforce blog](https://www.salesforce.com/blog/next-gen-marketing-cloud-details/), 2025).
- Subscriptions renew automatically for a year unless notice is given 30 days before the term ends, and a renewal
  at lower volume is re-priced without the old per-unit price
  ([Salesforce MSA §11.2](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/legal/salesforce_MSA.pdf),
  updated 2026-09-01).

## Want this on your real numbers?

Send us your edition, contacts, sends and renewal date and we'll build a three-year comparison with you: stay, move
to Marketing Cloud Next, or move to Plainsend. [Talk to us](https://plainsend.app/switch.md#talk).